Certified Marketing Analytics Workshop:
Leveraging Analytics for Business Growth - Hands-on Techniques
Intermediate Level - 28th & 29th Feb 2024
Advanced Level - 1st & 2nd March 2024
Connexion Conference & Event Centre - Bangsar South
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Certification by our Education Partner:
About the Course:
Marketing Analytics is the process of measuring, managing and analyzing data from marketing campaigns to improve marketing effectiveness and ROI.
It includes techniques such as data mining, statistical analysis, and predictive modeling to understand customer behavior and help inform marketing strategy and planning. It can be applied to various marketing channels such as email, social media, and search, and can help businesses make data-driven decisions to optimize their marketing efforts.
Why you should attend this course?
Analytics is required in every job, where ever data is generated. Marketing analytics is increasingly important as a central strategy to drive company performance. Marketing analytics is the process of measuring, analyzing, and managing your marketing strategy's performance to maximize its effectiveness and optimize your return on investment (ROI).
Analytics allow marketers to be more efficient and minimize wasted marketing budget. The U.S. Bureau of Labor Statistics states that the 'Marketing analytics' job is expected to grow by 23% by 2026. This course will take you through various business problems that can be solved using various forms of analytics which ultimately led to a better decision making.
Who should attend this course?
Marketing professionals who wish understand analytics to make more informed decisions about their strategies and campaigns.
Business owners and managers who wish to understand and use analytics and data to drive growth and improve performance.
Digital marketing professionals who wish to use analytics to track and optimize the performance of their online campaigns.
Product managers who wish to use analytics to understand customer behaviour for product development and pricing strategies.
Anyone interested in a career in marketing or business
What is next?
We are pleased to be your learning partner. Whether you are a professional seeking to improve your professional skills or a training manager looking to upskill your team, we are here to assist.
Please fill up the form above and our officer will contact you shortly and assist with your registration.
Upon completing your registration, we will start our communication with your delegates to prepare them for the workshop. All necessary information such as event venue, address, training materials, notes, data sets, required software and more will be provided to them. Post event report of delegates attendance will be sent to you.
This is a fully claimable course under HRDC Levy. You do not need to make any upfront payment. Simply, check your HRDC levy balance and inform our officer during registration. Sit back and relax, as our team will handle the rest. If you need any assistance regarding your HRDC claim, worry not! Our team is more than happy to assist you right away.