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SPEAKERS      SPONSORS      AGENDA   

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7th OCTOBER 2020

09:00 - 09.45

10 things we wish we knew about product analytics

The amount of data is increasing exponentially, new tools allow for easier and better analysis and there are more analysts and data savvy managers - yet the use of data to drive management decisions may actually be decreasing (according to Forrester). Perhaps this is because of an increasing disconnect between analytics end users and providers of that analysis. In their talk, Alex and Mike Sherman will focus on practical lessons that help bridge that gap.

09.45 - 10.30

Experiment to grow, don't optimize

Product leaders systematically underweight on user communication and messaging in their growth efforts, and in the past several years they have started to overweight on analytics and machine learning. This might sound counter-intuitive coming from someone who is as much a data scientist as a product leader. This talk unpacks the complexity and challenges of user messaging and then presents a framework for implementing effective product communication through experimentation. 

10.30 - 11.15

From data to insights: navigate between strong opinions of stakeholders, engineers, UX, and product people to close the gap between mobile and desktop conversion rates

o    The challenges in a world of big data to translate data to insights 
o    Ways to combat those challenges using people and technology 
o    What is the difference between hypothesis-driven and data-driven approach?

11.15 - 12.00

Customer centricity: AI-powered products

The presentation will explore how we can aspire to products catering and built around customer centricity leveraging on AI. How does one consider new/old ethics issues in the building of AI products.

12.00 - 12.45

All the way from vision to user story. A practical guide to building product strategies

As CPO your main responsibility is to drive the product strategy. How do you ensure it is aligned all the way from your company vision down to each user story that lands in the hands of the engineers? In this practical session, we will talk about how you can make sure your stakeholders, as well as your product team, are all on the same page.     

12.45 - 13.30

Customer Discovery for scale. How to know what will work for 100 when you're only at 1

The combination of product and growth teams can support each other to unlock faster company learnings and successes also focused on scaling and growing the business

13.30 - 14.15

Building delightful products for millions of users: An engineer's perspective on product management 

Manoj will be speaking on building products that delight the consumers and the processes that are essential to follow to continue doing that with agility of today's times. These are a collation of learnings building products at Tokopedia through which they connect more than 8M merchants to more than 90M monthly active visitors.

8th October 2020

09:00 - 09.45

Why the North Star is the most important metric for your product and company

Focusing on what to build next, and the context switching that comes with it, are two things at the top of any product leaders mind. However, without a guiding north star, it is very difficult to provide any sort of direction. Mike will speak about why the North Star metric is the single most important company metric that needs to be determined, and pursued, and how this relates to every single data point collected.

09.45 - 10.30

Balancing top-down and bottom-up approaches when building product roadmap

Follow Founders’ vision? Customer first, Shareholders second? Follow the numbers? Listen to people with firsthand experience of the situation? The speaker will share his experiences transitioning from being a Tesla Engineer to leading Indonesia’s tech recruitment startup’s Product and Design team including building roadmap, managing expectations while keeping a balance and productive working culture.

10.30 - 11.15

Farseeing With a Platform Product

Platform product management is hugely different from application or solution product management and presents a distinct set of opportunities and challenges. This session will discuss platform products to market from concept to launch and beyond.

11.15 - 12.00

Giving power back to the customers in an ever-disrupted world

2020 hasn’t been easy for most of the world but Circles.Life is sticking to our core principles and doing what we’ve always done best by giving power back to the people. Vipin Sharma the Global Head of Product from Circles.Life is going to talk about how the team ramped up the product offerings to fit the customers’ demands within and even beyond telco.

12.00 - 12.45

Why communities matter

Meeting members where they are is more important now than ever before. In a virtually connected world, helping people build deep and engaged relationships is the holy grail of all internet product companies. At the heart of these relationships is a sense of community, identity, and, belonging. Ajay Datta will share his experiences building active communities and how to measure this, in this presentation. 

12.45 - 13.30

How to navigate a career in product management: from product manager to product leader

As product management has become more data-driven, companies have progressed in focusing strictly on the optimization of low-cost marketing. Establishing a customer-focused vision, a strategy to realize it, and a roadmap the prioritizes it remains paramount to innovation and long-term success.

13.30 - 14.15

Raising the bar for Customer Experience using AI-driven Products (with examples from ECommerce and Banking) 

Product Thinking can move up a notch and delight the customers with great customer experience by leveraging Artificial Intelligence and Machine Learning. With the recent technology advancements like Cloud and Big Data, access to data and insights is a given thing. AI-first product thinking is an imperative to build superior products. Amazon and Netflix have set the bar high with personalization that is now being closely followed by the Financial Services industry with Banking and Insurance products. Using learnings from my experiences working in the US and South East Asian & Indian region, this presentation will take through this Product evolution journey and share the thoughts on the path ahead of all of us as Product Leaders.

For Sponsorship Enquiries Please Contact:

marketing@cognitive-links.asia

For Delegate Enquiries Please Contact:

info@cognitive-links.asia

Ara Damansara, Kuala Lumpur,

47301, Malaysia

+6018 6618 048

(WhatsApp / Vider Available)