With a population of nearly 100 million and 6.4% per annum GDP growth, Vietnam is one of the fastest growing countries in Digital Economy. According to industry research, more than 50 million people in Vietnam are connected to the internet with more and more users switching to online transactions of goods and services every day. This in return is creating more data which can be analyzed to better understand consumers’ behavior and offer customized services to clients. Although there have been some positive signs of local companies starting to create specialized data analytics departments, there is still a lot more work to be done for most organizations to start understanding the value they can generate through data analytics.