People Analytics is a term used to describe the use of people-data in analytical processes to solve companies’ human capital problems. People Analytics uses quantitative and qualitative forms of HR data to empower HR practitioners to gain insights into their workforce and intelligently manage the workforce through the use of data. People Analytics is a rapidly growing discipline that continues to gain considerable traction, but our research has shown that companies in southeast Asia - which are connecting HR data to business outcomes and performing predictive analytics - are considerably lower than other regions except for very few Asian countries such as Hong Kong, India, and Singapore. Indonesia is the most populous nation in Southeast Asia with over 127 million employees. Indonesia’s robust economic growth combined with technological advancements especially in the startup scene makes it the most primed nation to take the leap in HR technology and People Analytics adoption.